What to put in your message
A few honest lines about where things stand are enough. You do not need a brief, but each of these saves a round of back-and-forth:
- Your website address, and whether you are running Google Ads or Facebook and Instagram ads at the moment.
- What you sell and who buys it. Include where those customers are: one London borough, a handful of towns, or anywhere in the UK.
- What you want to change. More enquiries from Google, a cost per lead the business can sustain, a site that appears when people search for what you do, or analytics figures you can trust.
- Who has worked on it before. An agency, a freelancer, a developer or someone in-house, and roughly what they did.
- A rough budget, even a wide range, for fees and separately for ad spend. It tells me what is realistic before either of us puts time into a proposal.
- Timing. When you would like to start, and whether anyone else will be part of the decision.
If you cannot tell whether you need SEO, ads or something else entirely, say so. That is a perfectly good reason to write, and sorting it out can be the whole of our first conversation.
What happens after you send it
- I read it and reply myself. No account manager or sales team sits in between. My reply will either answer your question or suggest a few times to talk.
- I look before we speak. If you have sent a website, I go through it and the search results you compete in beforehand, so the call is about your business rather than SEO in general.
- We talk it through. Your goals, what you have tried and what your figures show so far. If what you need sits outside the work I do, I will say so and, where I can, tell you what kind of specialist to look for.
- You get a written proposal. If working together makes sense, I set out the scope, the order I would tackle things in and the fee. Nothing starts until you have agreed to it.
Take the proposal away, compare it with others and come back with questions. My guide on how to choose a digital marketing agency covers what to check before you hire anyone, me included.
If you would rather start on your own
Not everyone wants a call straight away. You can request a free SEO audit and see what I find before you decide anything, or work through my SEO audit checklist and check the basics yourself. If you would like to know who you would be dealing with first, start with who I am and how I work.
Answers to the questions I am asked most often are collected on the SEO consultant FAQs page.
Your details
Only your name, email address and message are required. The other fields are optional, though they help me give a more useful first answer.
Please leave passwords and logins out of your message. If I later need to see Google Analytics, Search Console or an ad account, you can add me as a user from your own account and remove that access whenever you choose.
The privacy policy sets out what happens to the details you send, how long they are kept and how to ask for them to be deleted.
