This section is for UK business owners and in-house marketers who want to run their own search and advertising well, rather than pay someone else to do it indefinitely. I teach SEO, Google Ads, Facebook and Instagram ads, and the practical use of AI tools, working inside your own website and ad accounts so that what you learn applies on Monday morning.
The four subjects each have their own page below. This page explains who the training suits, how an engagement runs, how team training differs from one-to-one sessions, and how to decide whether training is the right answer at all.
Who the training suits, and who it does not
Training works best for people who will keep doing the work afterwards. In practice that means a few groups:
- Owners of small businesses who manage their own website and ad spend, and want to stop guessing.
- Marketing executives and managers who have inherited an ad account or a website from an agency and need to understand what they are now responsible for.
- Small in-house teams where one person has picked up the basics and the rest need to reach the same level.
- Businesses that have just brought marketing in-house and want the new person productive quickly.
It suits people less well when nobody in the business will have regular time for the work once the sessions end. Skills fade quickly without practice, and an ad account nobody checks keeps spending whether or not anyone is watching the search terms. If that sounds like your situation, paying for the work to be done is usually the cheaper route, and my SEO services are the place to start for search.
The four subjects I teach
SEO
We work on your own site: how Google finds and reads your pages, how to choose one search term per page, how to write titles and descriptions that earn the click, and how to read Google Search Console to see what is and is not working. For businesses serving a local area, we also cover your Google Business Profile and how reviews and categories affect the map results.
Google Ads
The aim is that you can build, run and judge a search campaign without help. We set up conversion tracking first, then cover campaign structure, match types and negative keywords, location settings for UK targeting, and how to read the search terms report so you stop paying for the wrong searches. If you would rather read the basics before booking, my step-by-step Google Ads guide covers the same ground in order.
Facebook and Instagram ads
Most people who come to Meta ads training have been boosting posts and want something better. We cover Events Manager and the pixel, campaign objectives, audiences, creative testing, and how to read results when Meta and your own analytics disagree. We also look at the rules that catch UK advertisers out, such as the ASA’s CAP Code and Meta’s special ad categories for financial products, employment and housing, which restrict how you can target.
AI tools for marketing teams
This is practical training on using AI assistants for research, drafting and analysis, with your own tasks as the examples. We cover how to write a useful prompt, where AI output needs checking before it goes anywhere public, and what not to paste in. Under UK GDPR, customer personal data should not go into a tool until you know how that tool stores and uses it, so we set some simple house rules as part of the session.
How a training engagement runs
- A short call first. We talk about what you do now, who will attend, and what you want to be able to do afterwards. If training is not the right answer, I will say so on that call.
- I look at your accounts before we start. With read-only access to your website, analytics and ad accounts, I can build the sessions around your real campaigns and pages rather than invented examples.
- Sessions in your own accounts. You do the clicking and I explain what each setting does and why it matters for your business. Changes we make together are real changes, so we agree beforehand which ones are safe to make live.
- Notes and a later review, if you want them. Whether you receive written notes after the sessions, and whether we look at your progress again once you have had time to practise, is agreed before work starts.
Before any ad training, I check that measurement works, because a lesson on optimising campaigns is wasted if Google Analytics 4 is not recording enquiries and sales correctly. Where it is broken, fixing it becomes the first session.
Training a team rather than one person
Team training follows the same shape but changes the emphasis. With several people in the room, the most useful outcome is often a shared way of working: who owns which account, which reports everyone looks at, how changes are recorded, and who checks a new campaign before it goes live. I usually suggest we agree those rules during the training, while everyone is present.
Teams rarely start at the same level. Where one person is ahead, I would run a shorter advanced session for them separately rather than make the rest of the group keep pace, or hold the beginners back. The group has to be small enough for everyone to work in the accounts themselves, so we agree numbers when we plan.
Format, location and fees
The format, the length of each session and the number of sessions are agreed with you before work starts. Each quote is written in GBP after a free first call and agreed in writing.
Each session is planned around the accounts and goals of the business attending, so there is no fixed syllabus to buy. If you want a formal credential, Google Skillshop and Meta Blueprint both offer free learning material and their own exams, which pair well with hands-on sessions.
Training, hiring or handing the work over
Training is one of three ways to get marketing done, and it is not always the right one. A quick way to decide:
| Your situation | Usually the better fit |
|---|---|
| Someone in the business has a few hours a week for marketing and wants to own it | Training |
| Marketing is becoming a full-time job but nobody has the skills yet | Hiring, possibly with training for the new person |
| Nobody has time, and the spend is large enough that mistakes are expensive | Handing the work to a specialist |
| You are not sure which channels deserve the budget in the first place | A strategy before any of the above |
If you are weighing training against a hire, my UK digital marketing salary guide shows what each level of role tends to cost, which puts the cost of training an existing member of staff in context. If the bigger question is where to spend at all, a written digital marketing strategy should come before training anyone. And if you would rather hand the work over, see how I run Google Ads management for UK businesses.
Next step
Tell me who would attend, which subject you need and what you want to be able to do by the end. I will reply with a suggested plan and, if training is not the best use of your money, I will say that too. You can reach me through the contact page, by email at contact@sudeshnathapa.com or on +44 7352129369.