This is a free review of a Facebook and Instagram ad account that is already spending money, carried out by me rather than by an automated grader. It is for UK businesses that are paying Meta every month and want an outside view on whether that money is being spent well, and what to change first if it is not.
What I check
I start with measurement, because every other decision in the account rests on it. If Meta is being told the wrong thing about what counts as a result, it will find more of the wrong people, however good the ads are.
- Tracking. Whether the Meta Pixel and any server-side events record real enquiries or sales, whether events are counted twice, and whether the campaign optimises for an outcome that matters to the business rather than a cheap click or page view.
- Consent. Under PECR the Pixel should not fire until a visitor accepts marketing cookies. I check it waits, and how much of the gap between Meta’s figures and your real numbers comes from visitors who said no.
- Structure and budget. Whether spend is split across so many campaigns and ad sets that none of them gathers enough results to settle, and whether the daily budget matches what a lead or sale is worth to you.
- Audiences and location. Whether existing customers are being paid for again by accident, whether retargeting overlaps with prospecting, and whether location settings reach people who could actually buy from you or book you.
- Creative. How long the same ads have been running, signs of creative fatigue such as rising frequency and falling click-through, and whether the formats suit Reels and Stories as well as the feed.
- Claims and landing pages. Whether ad copy would stand up to the ASA’s CAP Code, and whether the page people land on matches the ad and works quickly on a phone.
What you receive
A plain-English summary of what I found, why each issue matters for your results and the order I would tackle them in. Where part of the account is set up well, I will say so, so you know what to leave alone. When you can expect it is agreed when you request the review.
It is a first look rather than a full audit. I do not change anything in the account, and I do not write new ads or rebuild campaigns as part of it. If you want the account run for you afterwards, that is what ongoing Facebook ads management covers.
How access works
You never send me a password. You add me to the ad account through your Meta business portfolio with view-only permission, which lets me see campaigns, settings and results but not edit, publish or spend anything. If you want tracking checked too, you also share the dataset in Events Manager.
An ad account can hold personal data, for example audiences built from customer lists or leads from Facebook and Instagram lead forms. Under UK GDPR, anyone who sees that data on your behalf should be working under written terms, so we agree in writing how that data is handled before you grant access. You can remove my access in business settings the moment the review is finished.
Who it suits
It suits businesses already running Facebook or Instagram ads that are not sure the results are real or worth the cost: an online shop whose reported return looks better than its bank balance, a clinic or trade getting enquiries that never turn into bookings, or an owner who boosted posts for months and cannot tell what came of it.
It is less useful if you have not launched yet, as there is nothing to review. If you would rather work through an account yourself, my Facebook and Instagram ads checklist covers the same ground step by step.
Who reviews your account
I do. I am Sudeshna Thapa, an SEO and digital marketing consultant based in London, and I work on my own, so the person who looks at your account is the person who would do any work that follows. You can read how I work and what I focus on before you send anything.
Request your review
The form needs only your name and email address. Your website, monthly ad budget and a short note about what is worrying you are optional, but they help me look in the right place first. I will reply to arrange access, and the findings are yours to keep whether or not we work together.