Who I am
I work on my own rather than as part of an agency. You deal with me from the first call onwards: I carry out the audits, write the recommendations and run the campaigns myself, and what I recommend comes from what I have checked on your site and in your accounts, not from a template.
Most of the businesses I want to help are owner-run or have a small marketing team: clinics and practices, hotels and restaurants, estate agents and property firms, trades, and the online shops and B2B suppliers that depend on being found in Google.
What I do, and how the pieces fit together
My work covers search engine optimisation, paid ads on Google and Meta, and website redesigns. I keep them together because a problem in one usually shows up as a symptom in another: an ad campaign pays for clicks that land on a slow, confusing page, or a redesign quietly removes the pages that used to rank.
SEO
On the search side, the work falls into five parts.
- Technical SEO: making sure Google can crawl and index the pages that matter, that they load quickly, and that the structure of the site makes sense to people and to search engines.
- On-page SEO: making each page answer one search clearly, through its title, headings, copy and internal links.
- Off-page SEO: earning links from relevant, reputable sites, and making sure the business is described consistently wherever it is listed.
- Local SEO: the Google Business Profile, reviews and citations that decide whether a business appears in the map results when someone nearby searches.
- SEO audits: a full check of the site with every problem ranked by how much it is likely to be holding you back, so the fixes happen in a sensible order.
Google Ads and Meta Ads
Google Ads reaches people who are already searching for what you sell. Facebook and Instagram ads reach people before they search, which suits products and services people need to see before they know they want them. I set up and run both.
The ads also feed the SEO. A few weeks of search ads on a sensible budget show, in the search terms report, which phrases actually produce enquiries. I would rather have that evidence before committing months of content work to a keyword.
Website redesigns
A website redesign is one of the easiest ways to lose search traffic you already have. URLs change without redirects, pages that ranked are merged or dropped, and the enquiry form stops reporting conversions on launch day. When I work on a redesign, the redirect plan and the tracking are agreed before the design is signed off, rather than checked after the new site goes live.
What holds it together
Measurement. If conversion tracking does not record real enquiries and sales, there is no fair way to judge either the SEO or the ads. Checking it is one of the first things I do on a new account, because every later decision depends on those numbers being right.
How I think about the work
- Remove the blockage before adding more. If Google is not indexing the pages you already have, new pages will hit the same wall. I fix the cause first.
- One page for each search. Every page should answer one search intent. Two pages chasing the same search tend to split the signals between them, and both rank worse than one strong page would.
- Enquiries and sales, not traffic. Traffic that never turns into enquiries is not worth paying for. I report on the leads and revenue the work produces, and on traffic only where it helps explain them.
- No promises I cannot keep. Nobody can promise a ranking, or a date for one. I tell you what usually happens, what it depends on, and when something is not worth the money, including an ads budget too small to learn anything from.
- You keep control. Your Search Console, analytics and ad accounts should belong to your business, with any consultant, me included, added as a user. That way nothing is lost if you change who does the work.
Sectors
The sectors I focus on are hospitality (hotels, restaurants and venues), healthcare (private clinics and practices) and property and the home (estate agents, developers, furniture and interiors).
What changes from one sector to the next is usually less the technique than the rules and the buying cycle. A private clinic has to keep its ads within the CAP Code, an estate agent competes with the property portals for almost every search, and a B2B supplier can wait months between a first visit and a signed order. The pages on how marketing differs by sector explain what I would do differently in each case.
I name clients only with their written permission, so this page does not list any.
Tools I use
Most diagnosis starts with data the business already owns: Google Search Console for how Google sees the site, GA4 for what visitors do once they arrive, and the ad platforms’ own reports. Crawlers and keyword tools come next, to confirm what that data suggests and to size the opportunity. There is a separate page on the software I use and what each tool is for.
What I write about
The blog answers questions UK business owners ask before they hire anyone: why a website is not showing on Google, how long SEO takes, and why GA4 and Facebook report different conversion numbers. The free guides, checklists and calculators go further, for anyone who would rather do the work in-house.
Where to start
The quickest way to judge how I work is to see it applied to your own site. Request a free SEO audit and I will look at your website and the searches you compete in, then tell you what I would fix first and why.
If you would rather talk first, get in touch to book a call. And if you are comparing consultants, the questions in how to choose a digital marketing agency are worth putting to everyone you speak to, me included.
Answers to the questions I am asked most often, before anyone signs up, are on the SEO consultant FAQs page.
