Digital Marketing & SEO Specialist In London

Organic SEO: 2.87M to 6.36M Impressions In Just 3 Months

Challenge: The primary challenge was launching a completely new website without losing existing authority, simultaneously ranking 100+ keywords and money pages in 3 months.

Results:

• 2.87 Million to 6.36 Million impressions in 3 months
• 40,000+ clicks through intent-focused content
• First-page ranking for 100+ banking keywords

Approach: Technical Ground Work, Redirection Mapping and Chain Resolution, Extensive Keyword research and intent mapping, Refined on-page structure, metadata adjustments, schema alignment, and Infrastructure and Canonicalization for a newly made site.

(Delivered while working at Encore Media)

Ranked #1 With An AI Overview Feature

Challenge: The bank also needed stronger placement for highly competitive industry terms and clearer authority signals for Google’s ranking systems.

Results:

• No.1 position for “Best Bank in Nepal” in SERP.
• AI Overviews for banking terms
• Stable placement on top for high-intent industry searches

Approach: On-page refinement, structured content creation for banking queries, schema adjustments, focused linking, and strategic SEO-PR alignment.

4300+ New Users : Organic SEO (USA)

Challenge: The site was newly built with zero traffic, startup website, and no search signals.

Approach: Technical groundwork, keyword optimisation, content structuring, metadata refinement, and performance tracking, off page link building.

Results

• 4,300+ new users in 3 months.
• 63.2% engaged audience with 19,000+ views.

Ranked #2 With Consistent Upward Growth

Challenge: The brand needed stronger engagement and first page rankings for display fixture search terms.

Approach: Structured content, UX adjustments, focused internal linking, and consistent optimisation.

Results

• Top 3 rankings for competitive keywords like “wholesale display fixtures Dallas Texas,” “mannequins,” and “gondola shelving.”
• 21,400+ impressions with consistent upward moving graph.

Local SEO Optimization (Australia)

Challenge: 8 Crowns Steam Cleaning Services needed a site that supported conversions and stronger placement in multiple cities.

Approach: On-page structuring, refined web copy, metadata clean-up, and GMB optimisation.

Results

• Higher visibility in local searches.
• Online Presence with Brand Authority
• Consistent local leads via calls.

Top-Three Local Rankings (USA)

Challenge: Everest E-clinic needed consistent local visibility with stronger trust signals for weight loss related searches in Connecticut cities in USA.

Approach: NAP consistency, homepage optimisation, local keyword placement, citation building, and mobile-focused adjustments.

Results

• Top 3 rankings for “weight loss clinic” locally in Connecticut.
• 1st page rankings in competitive keywords: “semaglutide” and “mounjaro”.
• Strong mobile-first reach.

SEO Strategy Driving 25x Growth In Impressions (4.29K to 117K)

Challenge: Dog Chew Nepal’s site had weak structure, no clear hierarchy, and low authority with lower visibility.

Approach: Site audit, heading restructuring, metadata alignment, link strategy, content mapping.

Results

• 4.29K to 117,000+ impressions
• 2.6K clicks

Web and SEO Project Lead (UK)

Challenge: The business needed a site built with a search-ready structure.

Approach: Site planning, structural refinement, content alignment, layout optimisation.

Results

• Search-ready build
• Clean user experience for long-term SEO growth

327K+ Impressions In 6 Months

Challenge: Angel Fertility clinic needed structured content for medical search terms.

Approach: Content refinement, metadata clarity, topic organisation, page-level optimisation.

Results

• 327,000+ impressions
• Top-five rankings for fertility terms
• Upward Consistently Growing Graph

Secured Rich Snippets – Major Breakthrough

Challenge: The site lacked clear signals for expertise-driven queries.

Approach: Schema setup, refined metadata, structured headings, targeted internal links.

Results

• Rich snippets for high-intent terms: “best embryologists in nepal”, “laser hatching in kathmandu”.
• Brand Authority with snippet of hero doctors.

2.44M Impressions + Strong Average Position

Challenge: Weak visibility for tourism-related searches.

Approach: On-page optimisation, performance tracking, technical fixes.

Results

• 2.44 Million impressions
• Consistent first page position with score of 7.6
• No.1 ranking for primary keywords: “destination wedding nepal”, “cable car kathmandu”.

Ranked #1 On Search With AI Overview

Challenge: Low visibility in a competitive technical niche.

Approach: Keyword alignment, metadata refinement, on-page cleanup, link signals.

Results

• No.1 rankings for IoT and robotics in Nepal.
• First page ranking for primary keywords: “IOT final year projects”, “automation projects for students”.
• AI Overview placement

54.2% Engagement + Strong Reach

Challenge: Weak social visibility and low user interaction.

Approach: Structured content planning, backlink integration, visual content alignment.

Results

• 54.2% engagement rate.
• 29.4% rise in views with increase in event count and interested users.

7,200+ Impressions With Upward Growth Graph

Challenge: No structured SEO setup for finance-specific queries.

Approach: Keyword organisation, on-page refinement, metadata improvements.

Results

• 7.21K impressions
• 1.39K clicks with 19.2% CTR
• No.1 ranking in venture capital related terms such as “best venture capital firm in Nepal”, “seek investment”.

Image Heavy Site: 37 To 3.73K Impressions

Challenge: The site relied on visuals while lacking content for indexing.

Approach: Technical adjustments, metadata organisation, keyword placement.

Results

• 37 to 3.73K impressions
• Clear visibility lift in a site with image heavy content.

User Experience Focused Foundation Project

Challenge: The site needed a clear structure and refined content. (Undertook this project earlier in my career that shaped my structural approach to SEO today.)

Approach: Code Refinement, content layout, structural improvements.

Results

• Better user flow
• Strong foundation for search-oriented structure

Making Website Speak Your Brand

Challenge: The site needed alignment between brand tone and layout. (Undertook this project earlier in my career that shaped my structural approach to SEO today.)

Approach: Copy refinement, layout clarity, code level clean-up.

Results

• Stronger retention: reducing bounce rates
• Better alignment for industry terms

Transforming Website: A Clean, User-Focused Redesign

Challenge: The site was packed with unnecessary elements and lacked clear structure.

Approach: Layout simplification, content re-organisation, and category restructuring.

Results

• Clear user flow
• Better content visibility
• Strong groundwork for SEO