This is SEO training for people who look after their own website and want to understand what actually moves it in Google. We work on your site and in your own Google Search Console account, so every example is one of your pages and every fix we agree is one you can make yourself.
What the training changes
Most business owners who ask about SEO training have already read a great deal. The gap is rarely information. It is knowing which of the hundred tips they have read applies to their site, in what order, and how to tell whether a change worked. Training closes that gap by tying each idea to a page you own.
The aim is that, by the end, you can look at any page on your site and say which search it is meant to win, whether Google has indexed it, why it is or is not showing, and what you would change first. That is a different skill from ticking through a checklist, and it is the one that stops months going on tasks that make no difference.
Who it suits, and who it does not
- Owners of small UK businesses who edit their own site on WordPress, Shopify, Squarespace or Wix.
- Marketing executives who have inherited SEO from an agency and need to judge the monthly report, not just receive it.
- Writers and editors who want the articles they publish to be found.
- Small in-house teams taking SEO back after an agency contract ends.
It suits less well when the site has deep technical faults: a migration that lost traffic, thousands of pages Google will not index, or a JavaScript build that hides content from crawlers. Those need fixing by someone with developer access before training is worth much, and my SEO services cover that work. Training also achieves little if nobody will have an hour or two a week to apply it afterwards.
What the sessions cover
This is roughly the order I teach in, because each part rests on the one before. We spend longer on whatever your site needs most and skip what you already do well.
How Google finds and keeps your pages
We start with crawling and indexing: how Google discovers a page, why it might decide not to keep it, and how to check a single address with the URL Inspection tool. You will learn to read the Pages report, see why pages are excluded, and tell which exclusions are normal and which need action.
Choosing one search term for each page
Next we look at the words your customers type, the intent behind them, and how to give each page one main term so two of your own pages are not competing. I show you how to build a simple keyword map in a spreadsheet using free tools and the queries already sitting in your Search Console data. UK searchers often phrase things differently from American ones (solicitor rather than attorney, estate agent rather than realtor, holiday rather than vacation), so we check every term against UK results rather than a tool’s US defaults.
Writing pages that answer the search
We rewrite one or two of your real pages together: the title tag, meta description, headings and opening paragraph. The point is not to repeat the keyword more often. It is to make the page plainly answer what the searcher wanted, show why your business is a credible choice, and make the next step obvious. Afterwards you can test new titles with my free title and description length checker.
Site structure and internal links
The way your pages link to each other tells Google which ones matter and helps visitors find their way. We go through your menu, service pages and any blog posts, and plan internal links whose anchor text describes the page they point to.
Local search, if you serve an area
For a business whose customers come from a town, a city or a handful of London boroughs, we cover your Google Business Profile: categories, services, photos, posting, and keeping your name, address and phone number identical across the web, including UK directories such as Yell and trade sites such as Checkatrade where they fit your business. We also cover how to ask customers for reviews fairly, since commissioning or publishing fake reviews is a banned practice under the Digital Markets, Competition and Consumers Act 2024.
Links and reputation
We look at what a worthwhile link looks like for a UK small business (local press, suppliers, trade associations, events you sponsor or speak at) and at what to turn down: paid link packages, private blog networks and any offer of a set number of links for a fixed price.
Measuring what is working
Finally, we set up a short monthly routine: which Search Console reports to open, how to compare periods fairly, how to filter to searches from the United Kingdom, and how to connect a rise in clicks to enquiries in Google Analytics 4. A routine you will keep matters more than a dashboard you never open.
How I run the sessions
- A short call first. You tell me what the site is for, who will attend and what you have already tried. If training is not the best use of your money, I will say so on that call.
- I look at your site before we start. With read-only access to Search Console and analytics, plus a crawl of the site, I find the handful of issues that matter most, so the first session starts with them rather than with theory.
- Working sessions. You drive and I explain. We make real changes to real pages where we agree it is safe, and leave larger changes on a written to-do list.
- Notes and a later review, if you want them. Whether you receive written notes after the sessions, and whether we look at your progress again once you have had time to practise, is agreed before work starts.
Mistakes I see most often when UK businesses do their own SEO
- One page trying to rank for everything. A single services page listing ten services rarely ranks for any of them. Each service people search for separately usually needs a page of its own.
- Town pages that only swap the place name. Twenty near-identical pages for neighbouring towns tend to be ignored. A location page needs something genuinely specific to say about that place.
- Changing page addresses without redirects. A rebuild or a tidy-up of URLs that skips 301 redirects can throw away whatever visibility the old pages had earned.
- Checking rankings by searching in your own browser. Results are shaped by your location and history, so this misleads. Clicks and average position in Search Console are a fairer measure.
- Buying links or directory bundles. At best they waste money; at worst they invite a manual action from Google.
- Leaving the WordPress setting that discourages search engines switched on. That one tick box, left on after a new build, can keep an entire site out of Google.
What you will be able to do afterwards
- Check whether any page is indexed and find out why it is not.
- Choose a main search term for a page and spot when two pages compete for it.
- Write a title, description and opening paragraph that match what the searcher wants.
- Plan the internal links for a new page before it goes live.
- Run a monthly review in Search Console and decide what to work on next.
- Brief a writer, developer or agency clearly, and judge whether their work was done properly.
Between sessions, my SEO audit checklist follows the same order and gives you something concrete to work through. If you would like to read ahead of the first session, the SEO guide for UK small businesses covers the basics in plain terms.
Format and fees
The format, the length of each session and the number of sessions are agreed with you before work starts. Each quote is written in GBP after a free first call and agreed in writing.
Each set of sessions is planned around your own site, so there is no fixed syllabus. For a team, the group has to be small enough that everyone gets hands-on time in the site, so we agree numbers when we plan.
Next step
Send me your website address, who would attend and what you want to be able to do by the end. I will look at the site and reply with a suggested plan, or tell you plainly if a free SEO audit and a few fixes would serve you better than training. You can reach me through the contact page, by email at contact@sudeshnathapa.com or on +44 7352129369.