This page sets out how I put SEO, Google Ads and Facebook and Instagram ads together into one monthly package, what each package covers and what it never covers. It is for UK business owners and marketing managers who would rather have one person running their search and social marketing than three suppliers who never speak to each other, and who want to understand how the cost is worked out before getting in touch.
Why a combined package rather than three separate ones
Many small and medium businesses run two or three channels, each handled by someone different. The SEO provider reports rankings, the ads freelancer reports clicks, and nobody can say which channel produced last month’s enquiries. A combined package fixes the plumbing first: one set of conversion tracking that every channel reports against, one monthly report and one person deciding where the next pound is best spent.
The second gain is that the channels feed each other. Search terms that convert in Google Ads tell me which pages to improve for organic search. Questions that come up in Meta ad comments become content. Pages that already rank well become landing pages for paid traffic, so you are not paying twice to build the same thing.
How I price combined work
Each package is quoted individually rather than picked from a price list. The quote is written after a free audit or a first call and agreed in writing before any work starts, and it sets out what the fee covers on each channel. When you compare quotes from anyone, check whether the fee rises with your ad spend: a fee tied to spend gives whoever manages the ads a reason to push the budget up.
Three things decide which package fits:
- How many channels are worth running. A café in Hackney may only need local search and a small Meta budget. A B2B supplier selling across the UK may get little from Instagram but a great deal from Google Ads and SEO content.
- The size of the site. Ten service pages and a contact form need far less search work than a shop with several thousand products.
- How much needs building. New landing pages, new content and a tracking rebuild all take time in the first months, then settle down.
All quotes are in pounds sterling, and the written quote states the VAT position.
Three common package shapes
Most combined work falls into one of three shapes. They are starting points for a conversation rather than fixed products, and your quote sets out exactly what your package includes.
Local presence
For a single-location business whose customers live or work nearby: a clinic, a trade, a salon, a solicitor’s office. It combines local SEO work on your Google Business Profile and key service pages with one Google search campaign aimed at the postcodes you serve, measured through the same tracking.
Search and social
For businesses that sell across a region or the whole UK and need both demand capture and demand creation. It covers ongoing SEO, a managed Google Ads account and Facebook and Instagram campaigns, with the budget split between channels reviewed every month against cost per enquiry rather than habit.
Full programme
For businesses with a larger site, several product or service lines, or regular launches. It adds more content capacity, landing pages built for specific campaigns, a written plan and more frequent calls, on a schedule agreed at the start. It also covers briefing your web developer or designer on the changes the campaigns need.
| Local presence | Search and social | Full programme | |
|---|---|---|---|
| Suits | One location, local customers | Regional or national businesses | Larger sites, several lines |
| SEO | Local SEO and key pages | Ongoing SEO with new content | Ongoing SEO with more content |
| Google Ads | One local search campaign | Full account management | Full account management |
| Facebook and Instagram | Not included | Included | Included |
| Campaign landing pages | Not included | Improvements to existing pages | New pages as campaigns need them |
| Planning and calls | Regular calls, schedule agreed | Regular calls, schedule agreed | Written plan, more frequent calls |
What every package includes
- A check of your existing tracking in the first month, with GA4 and the ad platforms set to count the same enquiries and sales.
- Consent mode set up alongside your cookie banner, so ad and analytics tags respect the choices visitors make under UK GDPR and PECR.
- One plain-English monthly report covering every channel, showing spend, enquiries and cost per lead side by side.
- A dated log of changes made to the site and the ad accounts.
- Written terms, agreed before work starts, that set out who owns the ad accounts, analytics and content.
Ad spend is a separate cost
The package fee pays for my work. The money Google and Meta charge for clicks and impressions is paid by you, straight to them, on your own card or invoice. Keeping the two apart means you can see exactly what the advertising costs and change it without renegotiating the package.
How much to spend depends on your market, your margins and how many enquiries you can handle. My page of UK cost per click and cost per lead benchmarks gives a starting range by sector, and the proposal sets out the budget I would begin with and why.
When a single channel or a project is the better buy
A bundle only makes sense if each channel in it is worth running. Often one is not, and I would rather say so than sell it.
- If search is where your customers look and paid ads have never paid back, an SEO service on its own is likely to be better value.
- If you need enquiries quickly and the website is in reasonable shape, Google Ads management by itself may be the right start.
- If your product sells on how it looks, or you need to reach people before they search, Facebook ads management on its own can come first.
- If you are unsure which channels deserve the budget, a written digital marketing strategy delivered as a one-off project answers that before any monthly fee is signed.
Services outside the packages
Email marketing, social media, copywriting and website builds are not part of these packages. Each has its own page: email marketing, social media marketing, copywriting and website redesign. If you need one of them alongside the work above, tell me on the first call.
What is never included
- Guarantees. No promise of positions, traffic, leads or a return on ad spend. Google and Meta decide what shows, and anyone guaranteeing an outcome is guessing.
- Bought links or fake reviews. Both break platform rules, and fake reviews break UK consumer protection law.
- Ad copy that the ASA would object to. Claims in ads have to be backed by evidence under the CAP Code, so unsupported claims stay out.
- Work published without your sign-off. You approve new pages and new ads before they go live.
Terms
Any minimum term, the notice needed to end or change a package, the invoicing schedule and the payment terms are all set out in the written quote and agreed before work starts.
Choosing and next step
When you compare my proposal with an agency’s, ask each the same things: how many hours a month the fee buys, who does the work on each channel, whether the fee rises with ad spend, and who owns the accounts if you leave. My guide on how to choose a digital marketing agency goes through these questions in more detail.
If you already know which channels you want, ask me for a quote and I will send a written proposal priced in pounds. If you are not sure, start by sending me your website and I will tell you which channel I would put first.