This page is for UK businesses that already post regularly on social media and find that running the routine takes longer than making the posts. I set up the scheduling, approvals, recycling of older posts, link tagging and weekly reporting so they run on their own, while the parts that need judgement stay with a person.
It is not a social media management service. I do not write your posts or reply to your followers. I build the system your team uses to get approved posts out on time and see which of them led to enquiries, then hand it over with the instructions to run it.
Who this is for
It suits a business with a social media process that works but is slow: a marketing manager copying the same post into four networks by hand, a director approving drafts over WhatsApp, a spreadsheet of links that nobody updates, or a Monday morning spent screenshotting numbers for a report. Typical examples are professional services firms, clinics, schools and training providers, hospitality venues and online shops that post several times a week across Facebook, Instagram and LinkedIn.
It does not suit a business that has not yet settled what it posts, how often or why. Automation copies whatever process it is given, including its gaps. If you have no agreed content calendar, no clear owner and no idea which posts bring in work, the fix is a plan, not software. I will say so on the first call rather than build a faster version of a routine that is not working. The rule I hold to: the manual process has to work for a few weeks before any of it is automated.
What gets automated
Scheduling from one calendar
Posts are planned in one place and published to each network at the agreed time, with the caption, image size and first comment adjusted per platform. Depending on your budget and channels, that runs from Meta Business Suite and LinkedIn’s own scheduler, or from a paid scheduling tool. I set the account time zone to London so posts do not slip by an hour when the clocks change in March and October, a mistake that is easy to miss because nothing looks broken.
Approvals before anything goes live
Nothing publishes until the right person has approved it. Drafts move from “written” to “approved” to “scheduled”, and the approver gets a notification instead of a chain of messages. For regulated sectors, such as financial services or healthcare, the approval step can include a compliance check and a record of who signed off and when.
Recycling evergreen posts
Useful posts that are not tied to a date, such as a how-to, an explainer or a frequently asked question, go into a library that is reshared on a slower cycle. This is where evergreen content earns its keep. Each item carries an expiry date and a note of anything time-sensitive in it, so an old price or a finished offer cannot quietly reappear in front of customers.
Consistent link tagging
Every link in a scheduled post gets the same UTM parameters pattern, added automatically from the post’s channel and campaign. That one change is often what lets you see in Google Analytics 4 which posts sent visitors who went on to enquire or buy. For a single link, the free UTM link builder on this site uses the same naming rules.
Weekly reporting
Reach, engagement, link clicks and the enquiries that came from social are collected into one short report that lands in your inbox on the same day each week. The point is a handful of numbers you will act on, not a list of every metric each platform offers. If what you need is a full marketing dashboard drawing on ads, website and CRM data together, that is a separate, larger piece of work.
Alerts for what needs a person
Comments and mentions that include words such as “complaint”, “refund” or your product names can be flagged to the right person quickly, so nothing important sits unseen over a weekend. The alert is automated; the reply is not.
What I deliberately leave manual
- Replies to customers. Answering comments and messages is community management, and automated public replies read as exactly that. Automated direct-message flows are a different job with their own platform rules.
- Posts generated and published by AI with no review. AI can help draft captions, but a person approves every post before it is scheduled.
- Anything reactive. Comments on news, trends and live events are written on the day by someone who knows what is happening.
- Paid partnerships. Posts made with creators or ambassadors need to be clearly marked as advertising under the CAP Code. I keep those out of any automated recycling so a labelled post is never reshared without its context.
Every queue also gets a pause switch that one named person can use. When something serious happens, in the news or inside the business, a cheerful scheduled post going out an hour later does real damage, and a pause that nobody knows how to use is not a pause.
How a build runs
- Look at the current routine. I go through how posts are written, approved, published and reported today, and time the steps that take longest.
- Agree what changes. We decide what is automated, what stays manual, which tool runs it and who owns each step. You get this in writing before I build anything.
- Connect the accounts properly. Social profiles and tools are connected through business-owned logins with two-factor authentication, never a former employee’s personal account.
- Build and test. I set up the calendar, approval steps, recycling library, link tagging and report, then run a test week with posts you would have published anyway.
- Hand over. Your team runs it while I check the results, then I fix what did not work and leave written instructions. How long that support period runs is agreed before work starts.
Common problems on UK accounts
- Recycled posts promoting events that have passed, prices that have changed or a Christmas offer reshared in February.
- Scheduling tools left on UTC, so every post goes out an hour late from the end of March to the end of October.
- Links tagged “Facebook”, “facebook” and “fb” in the same month, which splits one channel into three in GA4.
- Profiles connected through the personal account of someone who has since left, so nobody can reconnect them when the link breaks.
- Reports built around likes and follower counts, with no line showing whether social media produced a single enquiry.
What you receive
- A content calendar with platforms, owners and approval stages set up.
- Scheduling connected to each network you use, set to UK time.
- An evergreen library with expiry dates and a resharing rule.
- A UTM naming convention, applied automatically and written down.
- A weekly report sent to the people who need it.
- A one-page process note covering who does what, how to pause the queue and how to reconnect an account.
Tools are opened in your business’s name, so you keep the calendar, the library and the history if we stop working together. You can see the software I usually reach for on my tools I use page.
Pricing
Each build is quoted after a free first call, in GBP, and agreed in writing before work starts. Scheduling tools are paid for separately, on your own account, and the cost depends on how many profiles and users you need. Some businesses need nothing beyond the free schedulers the platforms already provide, and I will tell you if that is your situation.
Next step
Send me a short description of how a post gets from idea to published in your business today, and which part takes the longest. On a free call I will tell you what I would automate, what I would leave alone and whether the job is worth doing at all. Book a free 30-minute call.