Search and advertising platforms change something most weeks. Very little of it matters to a UK business that sells a service or runs an online shop, and the parts that do matter are rarely explained in plain terms. This newsletter is where I sort one from the other: when something shifts in Google, Facebook and Instagram ads or the rules around tracking, I write down what changed, who it affects and what, if anything, you should do about it.
What each email covers
Every issue is short enough to read over a coffee and built around one or two subjects rather than a round-up of links. The kind of thing I write about:
- Google search changes. When a core update rolls out, or Google changes how results look, I explain what kind of site tends to be affected and what is worth checking before you react.
- Google Ads and Meta ads. New campaign types, changes to bidding and targeting, and settings that quietly switch themselves on and spend money you did not mean to spend.
- Tracking and consent. UK GDPR and PECR shape what your analytics can record. When something like Google’s consent mode changes, the numbers in your reports change with it, and it helps to know why before you blame the ads.
- Local search. Changes to Google Business Profile, reviews and the map results, which matter to any business with a shop, clinic, office or service area.
- AI search. How AI answers in Google and in assistants such as ChatGPT choose which sites to cite, and what changes when they shift.
- One thing to check. Where it helps, an issue ends with a single, specific task you can do on your own website or ad account.
When I publish a new guide, checklist or free tool, I mention it once. Longer pieces stay on the blog and in the free resources section, so the email itself stays brief.
How often you will hear from me
There is no fixed schedule. I write when something has changed that a UK business owner or in-house marketer should know about, and not otherwise. Some months that means more than one email, some months none. I would rather send nothing than fill a slot because a calendar says so.
Who it suits
It is written for owners of small and medium-sized UK businesses and the people who look after marketing inside them: someone who signs off the ad budget, briefs a web developer or writes the website copy, and wants to understand the decisions rather than hand them over blind. It also suits anyone weighing up whether to hire outside help, because it shows how I think about problems before you commit to anything.
It is not a technical bulletin for SEO specialists, and it is not a stream of offers. If you want deep technical detail on a single subject, the guides and checklists will serve you better.
What happens to your email address
All the form asks for is your email address; your name is optional and only used to greet you. PECR sets the rules on marketing emails in the UK, and I keep to the strictest reading of them: you only receive this newsletter if you asked for it through the sign-up form. I never add anyone because they sent an enquiry, bought something or appear in a business directory, and ticking a box elsewhere on the site does not sign you up.
- Your address is kept on this website and used only to send this newsletter.
- I do not sell it, share it with other businesses or add it to anyone else’s list.
- To stop the emails, reply to any issue and ask. I take you off the list, and you can ask me to delete your details at the same time.
The privacy policy sets out the legal basis, how long the list is kept and your rights under UK GDPR, including how to complain to the Information Commissioner’s Office.
Who writes it
I do. I am an SEO and digital marketing consultant in London, and I work on websites, Google Ads and Facebook and Instagram ad accounts for UK businesses. The newsletter comes from the same work: when a change turns up in an account or a site I am looking after, that is usually what prompts an issue. You can read more about me and how I work.
If you need help now rather than later
A newsletter is a slow way to fix an urgent problem. If your enquiries have dropped or your pages have fallen out of Google, ask for a free SEO audit and I will tell you what I would fix first.