Local Marketing

Registered Office Address

Also called registered address

The official address of a UK company at Companies House, used for legal post; it is often not where the business trades or serves customers.

Quick facts: Registered Office Address

Category
Local Marketing
Also called
registered address
Level
Beginner
Affects
Google Business Profile eligibility, NAP consistency, legal disclosures, privacy of home addresses
Where to see it
Companies House register, Google Business Profile, your website footer and legal pages
In this article4
  1. How a registered office address works
  2. Why it matters
  3. Common mistakes
  4. How to act on it

A registered office address is the official address of a UK limited company or LLP, recorded at Companies House and shown on the public register, where legal documents and letters from government bodies are sent. It does not have to be where the company trades, and it is often the address of the company’s accountant or a company formation agent.

How a registered office address works

Every company must have one from the day it is incorporated, and it must be in the part of the UK where the company is registered: England and Wales, Scotland, or Northern Ireland. Since March 2024 it must also be an “appropriate address”, meaning post sent there will come to the attention of someone acting for the company. A PO box on its own no longer qualifies.

The address is public. Anyone can look it up on Companies House, and company websites, emails and order forms must show it as part of the trading disclosure rules, together with the company’s registered name and number. A sole trader has no registered office, because only incorporated businesses register at Companies House.

A company can change its registered office at any time by filing the change with Companies House. Its trading address, where customers visit or the work is run from, can be completely different.

Why it matters

For local marketing, the registered office raises one important decision: which address do you show to Google and to customers? Many small businesses register at their accountant’s office in a nearby town, or at a central London address supplied by a formation company, then put that same address on their Google Business Profile because it is on the paperwork.

Google’s guidelines say a profile address must be a real location where the business serves customers in person during its stated hours; businesses that visit customers instead hide their address and list service areas. An accountant’s office, a mail-forwarding service or a virtual office does not qualify unless customers really are served there. Using one risks suspension, and it places your local visibility around the wrong neighbourhood.

The decision then shapes NAP consistency. Whichever address you settle on for local listings, use it identically on your website, directories and profiles. The registered office still belongs in your legal disclosures, but label it as such, so neither Google nor customers mistake it for your trading location.

Common mistakes

  • Putting the accountant’s address on a Google Business Profile because it matches Companies House.
  • Showing the registered office on some directories and the trading address on others, which splits your citations between two places.
  • Leaving the registered office off the website altogether, which breaks the trading disclosure rules for a limited company.
  • Using a home address as the registered office without realising it becomes public. A registered office service or your accountant’s address keeps your home off the register.
  • Forgetting to update listings after moving premises, so the old address lives on in citations for years.

How to act on it

Write down three addresses: the registered office, the trading address customers visit (if there is one), and the address you will use for local listings. If customers come to you, the listing address is your premises. If you go to them, set up your Google profile as a service area business with the address hidden, and decide whether directories will show your trading address or no address at all.

On your website, put the registered office in the footer or on a legal page, labelled “Registered office”, next to the company number, and keep the trading address and phone number on the contact page. Settling this before building citations is one of the first things I look at in Google Business Profile optimisation.

Do and do not

Do

  • Decide one listing address before building citations
  • Label the registered office clearly in your website footer
  • Hide your address on Google if you serve customers at their premises

Do not

  • Use an accountant's or virtual office address on your Google profile
  • Mix the registered office and trading address across directories
  • Leave the registered office off a limited company's website

Questions people ask about this

Can I use my home as my registered office?

Yes, if post sent there will reach you, but the address will appear on the public register. Many people who work from home use their accountant's address or a registered office service instead to keep their home private. If you run a service area business, Google lets you hide the address on your profile either way.

Does my registered office address affect local SEO?

Only if it finds its way into your listings. Google ranks local results from the address on your Business Profile, not from Companies House. Problems start when the registered office appears in directories and conflicts with your trading address, or when it is used on a profile even though customers are not served there.

Do I have to show my registered office on my website?

If you are a limited company or LLP, yes. UK trading disclosure rules require company websites to show the registered name, company number, the part of the UK where the company is registered and the registered office address. A footer line or an easy-to-find legal page is the usual way to do it.

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